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Louise Tweddell

Content and Brand Lead

I joined Energy Saving Trust towards the end of 2021, just before the start of the energy crisis.   

I’ve had a varied career over the last 25 years in content, brand marketing, communications, PR and journalism for consumer and business audiences across the public, private and third sectors. 

I’m responsible for leading the content team at Energy Saving Trust. We proudly look after the content for our website, social media and emails.    

Outside of work, you’ll find me on country walks with my Cockapoo, Frankie. I love art, restoring furniture, baking, and music festivals. 

Areas of expertise

  • Content strategy 
  • Copywriting 
  • Brand and marketing strategy  

Articles by Louise Tweddell

Demand Flexibility Service: get rewards for using less energy

4 July 2025

The Demand Flexibility Service now runs all year round – not just in winter. Here’s what you need to know and how…